Printing - brief look

rved. It must be admitted that a high-efficiency store's ability to serve customers is not such a difficult task, because it is enough to hire the right number of employees and equip them with the highest quality equipment so that

Printing - brief look

Specialist support for stores with printer accessories

People who come to the store with printers hope that they will be quickly and efficiently and at the same time expertly served. It must be admitted that a high-efficiency store's ability to serve customers is not such a difficult task, because it is enough to hire the right number of employees and equip them with the highest quality equipment so that they can sell at a satisfactory pace. A bit more difficult task may be to create an advisory base for clients who are not sure what kind of goods they want to buy. However, the experience possessed by such salesmen allows for specialist support for print shops. Thanks to them, all clients will receive the information they need.


Low Costs

Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.

The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.


Printing once and today

Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.

The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?