The right equipment for the type of printing

i wizytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wi

 The right equipment for the type of printing

I ty potrzebujesz ulotek!

Bez gadżetów reklamowych ani rusz. Zwłaszcza, jeśli prowadzisz jakiś sklep, albo oferujesz jakieś usługi "dla ludności". No bo jak to - fryzjer bez szyldu i wizytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wizytówki. Dobrze, żeby dać ludziom znać, że tutaj, o tak - właśnie tutaj, jest nowy sklep z fajnymi ciuchami. Albo solarium. Albo sklep z winem. Albo... No, dopiszcie sobie cokolwiek.


Wikipedia about laser printing

Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.1 The drum then selectively collects electrically charged powdered ink (toner), and transfers the image to paper, which is then heated in order to permanently fuse the text, imagery, or both. As with digital photocopiers, laser printers employ a xerographic printing process. However, laser printing differs from analog photocopiers in that the image is produced by the direct scanning of the medium across the printer's photoreceptor. This enables laser printing to copy images more quickly than most photocopiers.

Źródło: https://en.wikipedia.org/wiki/Laser_printing


Why do we need standards?

Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.

In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.